Are you upbeat & artsy? Then you’ll want to check this out!
With the Versace for H&M being such a huge success, it was only a matter of time before H&M had another collaboration. Can we blame them? Lucky for us H&M has announced it’s next designer team up: Marni!
For those of you who are a little unfamiliar (like myself) I did some browsing. An Italian label founded and designed by Consuelo Castiglioni, Marni is popular among fashionistas who yearn for a little pop with a touch of quirky offbeat boho in their wardrobe. The collection, which contains womenswear, menswear, jewelry, shoes, bags, and scarves, hits 260 H&M stores worldwide and online on (save the date!) March 8, 2012!
According to the collection’s press release: “For women, the colors are vivid and the prints are bold, be they African inspired or simpler color blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. For men, the colors and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics.”
Collaborations have so much to bring to the table. They give girls and guys with a budget friendly mindset the ability to learn and breathe new designs they might not have otherwise been exposed to. I think it’s going to be great for H&M (as all their collaborations always are) and Marni who will without a doubt gain more recognition. Marni for H&M just might bring that artsy boho chic I’ve been craving to spice up my wardrobe!
Want more? Check it out!
Pictures & Videos Courtesy of H&M